Privacy Policy

1. Introduction

La Casa del Español("we", "our", or "the School") is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, the third-party services we use for analytics and advertising, and your rights regarding your information.

2. Information We Collect

We collect personal information when you:

• Submit a contact or inquiry form on our website
• Take our Spanish Level Test
• Enroll in a course
• Contact us via email, phone, or WhatsApp

The information collected may include: your name, email address, phone number, your Spanish level test results, and — if you arrived from an online advertisement — the campaign click identifier (for example gclid, fbclid, msclkid) so we can measure ad performance.

3. How We Use Your Information

We use your personal information to:

• Respond to your inquiries and provide customer service
• Send you your Spanish level test results
• Process enrollments and course registrations
• Send updates about courses, schedules, or promotions (you may opt out at any time)
• Measure and improve our advertising campaigns (see Section 6)

4. Data Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your data with trusted service providers who assist in operating our website or conducting our business, provided those parties agree to keep your information confidential. This includes the analytics and advertising providers listed in Section 6.

5. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy or as required by law. You may request deletion of your data at any time by contacting us.

6. Cookies, Analytics and Advertising

Our website uses cookies and similar technologies for analytics and advertising to understand how visitors interact with the site and to measure the performance of our marketing campaigns. This may include the delivery of personalized ads on third-party platforms.

Third-party services we use:

• Google Analytics 4 (Google LLC) — website traffic and behavior analytics. Google's privacy practices.
• Google Ads (Google LLC) — advertising performance measurement, remarketing, and conversion tracking for our Google campaigns.
• Meta Pixel (Meta Platforms, Inc.) — advertising performance measurement, remarketing, and personalized ads on Facebook and Instagram. Meta's privacy policy.
• Microsoft Clarity (Microsoft Corporation) — anonymous session recordings and heatmaps to improve site usability. Clarity's terms.
• Microsoft Advertising (Microsoft Corporation) — if we run Bing campaigns, we use its conversion tracking (parameter msclkid).

Your choices:

• Use the "Opt out" button in the cookie notice at the bottom of any page on this site. This disables Google Analytics, Google Ads, Meta Pixel and Microsoft Clarity for this browser.
• Opt out of personalized Google ads at adssettings.google.com.
• Manage Meta ad preferences at facebook.com/adpreferences.
• Install the Google Analytics opt-out browser add-on: tools.google.com/dlpage/gaoptout.
• Disable cookies through your browser settings (some site features may not work).

7. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal data
• Opt out of marketing communications at any time
• Opt out of the sale or sharing of your personal information

8. Security

We implement reasonable security measures to protect your personal information from unauthorized access, alteration, or disclosure. However, no method of transmission over the internet is 100% secure.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.

10. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us at:
Email: hola@lacasadelespanol.com
Phone: +1 (571) 335-3759